New Zealand's only MULTIDISCIPLINARY MODERN FLOW SCHOOL opened a studio in Auckland. The website was below standard and had way too many stock photos that didn’t adequately showcase what the school offered. After discussions with the client it was decided that we create a whole new feel to the website reflecting the school's unique characteristics and community.
Imagery was important to this site and we flew to Auckland to spend a few days with the client and at the same time get a feel for what the client was trying to achieve. We attended a number of different classes on offer, talked to some of the main instructors, and filmed and photographed across a few days.
The finished site is complex given that this studio has 2 locations and offers many classes at each. It was important to demonstrate each of the classes through good imagery of each. The site also incudes intergration with their backend software, managing their bookings and taking payments online.
The look and feel is colourful, dynamic, and fun. We wanted to make sure that Parkour, and the other classes were seen as accessible to all and the classes to be inclusive, fun, and challenging, with just enough edginess to stay real and attract teens.