The theme "Trailblazers" was all about change and how to adapt to changes within business.
CATEGORY: NATIONAL CONFERENCE
CLIENT: WORLDWIDE PRINTING SOLUTIONS
The name “Trailblazers” was developed after talking through the problems currently facing Franchisees and their businesses. New and innovative services had been previously introduced and there had been a slow uptake within the network. For the franchise to move forward owners were needed to embrace change, alter their thinking and re-imagine their businesses.
This theme of "change" followed through the conference with a ban on powerpoint presentations and moving to different locations during the day. Along with activities that pushed people out of their comfort zones and guest speakers that talked about change within their own organisations, the "Trailblazer" conference was a huge success.
MDG was the brains of the conference, from ideation of theme, activities, and design style.