To make ordering of these DVD titles simple and to create a whole new redesign. The site previously had a clunky and confusing shopping cart and the owner suspected this was restricting sales.
The focus of the redesign was to make buying clear and easy. So we designed this site to have one page only, that immediately gives information for buying the products and with direct links to making a purchase. This simple new website design allows 1 click purchasing straight from the first page. The result has been a 50% increase in sales.