WAHU

BRANDING

The Brief

Create name and brand style for a new beach products company. On-going product packaging design.

 

MDG Creative

We created a unique brand name and logo which is now synonymous with beach life around Australia. Bright colours, frangipanis, wave curls, and flames were all part of the direction from the beginning and has stood the test of time. Wahu is now in it’s 17th year, still using the same name, logo and style we created at the beginning and has grown to become Australia’s leading outdoor sports brand.

CATEGORY: BRANDING

TITLE: WAHU

 

MDG created the name, developed the look of the products and initiated marketing ideas. We worked closely with this Australian company over many years  building Wahu into a nationally recognised brand.

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© 2017 MDG Design Pty Ltd