UNDERSTANDING DESIGN TO CREATE BETTER WEBSITES
There are 3 things that make a website outstanding. With our understanding of these 3 key elements of good website creation, we can achieve the results that set you apart and increase your traffic, your brand and your bottom line.
We start by finding out about your business and researching your industry. We need to get to know your business and your team, products or services in order to correlate your website with the culture you’ve created. One of the most important parts of any marketing mix is to clearly articulate your key selling points and your uniqueness in the market. This doesn’t have to be achieved with page upon page of words. In our time poor, information-heavy lives, design can tell a lot about a business. We want to make you shine, and we also want to give visitors to your business the most welcoming introduction possible and to make an impression that connects your customer with you. We do this through clever design that displays the look, feel and subtle messages of your business without having to overstate it in words and lengthy explanations. Our mission is to design your website to make it the best experience a customer can have when connecting with your business online, right from the first click.
Imagery is very important, we cannot stress this enough. We take the time to photograph and video record any and all aspects of the business that we feel will be needed for your website. By doing so, we give your potential and existing customers a genuine experience of your business, products and services. We engage in discussions with you and ask you questions in order to get to know you and your business. We create a plan of what we believe is relevant for customers to get a strong first impression of who you are and what you offer. Then we spend the time required to photograph and video, after which we finish with creative editing and key placement into your website. The final outcome will be ten times greater than a generic website and attract the customers you want.
Great design and superb photos are an excellent start, and functionality completes the journey. A user must get the information they require simply and quickly and be directed to the outcome you want whether it be making a booking, making a purchase or making an enquiry. We carefully design your website so that information is readily available to everyone visiting and clean and effective navigation is key. Our aim is for your customers to do as little as possible to reach the results they and you desire.