Can a print franchise compete with marketing companies? This campaign was created to educate clients on how they can combine great design with quality printing.
The idea was based around a produce theme giving a lot of scope for franchisees to become involved.
We took the word ‘Grow’, which is used in Worldwide Printing Solutions’ tagline, quite literally. We designed this campaign around an old style fresh produce theme. By encouraging owners to create a display in-centre using crates, haystacks and fruit it became a great success, not only creating some noise and grabbing clients’ attention but also providing a fun, interactive campaign for the franchisees and their staff. There was even a competition between the franchisees for the best in-store display.