Branding & Product Development

The Brief

Create a name and brand style for a new beach products company. On-going product packaging design.


The Creative

We created a unique brand name and logo which is now synonymous with beach life around Australia. Bright colours, frangipanis, wave curls, and flames were all part of the direction from the beginning and has stood the test of time becoming Australia’s leading outdoor sports brand.


© 2020 MDG Design Pty Ltd